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Royal
Doulton Hovis Boy Over the years The Hovis Boy has been one of the most requested figures by our customers and we are delighted to be able to add it to our range. Hovis Bread was launched in 1886 and is still made today using a patented wheatgerm flour although it was reformulated in 2005 so as to reduce the salt content. It was developed by flour miller Richard 'Stoney' Smith from Staffordshire and, after a national competition to find a name for the new bread, Hovis (from the latin hominis vis or strength of man) was born. By 1895 Hovis was an established household name selling over one million loaves of bread a week. The famous 'Don't Say Brown, say Hovis' advertising slogan began in 1925 but became even more famous when it was used in 1955 in a TV commercial. |
The famous - and fondly remembered - TV advertisement produced by Ridley Scott and featuring The Hovis Boy struggling up a hill with his bike was first aired in 1973. The Hovis Boy captured the public's imagination and has featured in Hovis advertising many times since - most recently in the TV advert tracking him through the ages and featuring some major events in the UK of the past 100 years.
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Still
Supporting UK manufacturing. |
Each figure is individually numbered and comes in a special gift box with a certificate providing historical background information. Royal Doulton Limited Edition of 600. Each figure is hand made and decorated in the UK in Stoke-on-Trent. Price £145. Available January 2010.
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Order
The Hovis Boy at £145.00
(Overseas postage £15) |
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© 2010 Royal Doulton, The Hovis Boy is reproduced with the kind permission of Premier Foods.